My Work
I work best with local businesses and service providers who care about their story, value thoughtful design, and want a brand that feels aligned, not forced.
Alora Media Co. Branding and Social Media
This branding was created to feel fun, approachable, and easy to connect with, while still maintaining a calm, aesthetic presence. I wanted the brand to feel relatable and welcoming (something that doesn't feel intimidating or overly polished, but still intentional and thoughtfully designed). Soft visuals, balanced layouts, and a cohesive color palette help create a sense of ease and clarity, allowing the brand to feel grounded and trustworthy.
Social Media Management for a Women-Focused Fitness Coach
This project focused on creating fun, relatable, and motivating content for a women-focused fitness coach with the goal of building visibility and connection. I started with a full social media audit to identify opportunities for growth, then developed and managed a month of strategic content across posts, reels, and carousels. Within one month, the account reached over 30K views and saw a noticeable increase in followers.
Best Buy Marketplace 87 Redesign
This logo redesign was created for Best Buy's Marketplace 87, representing the Carolina district. The goal was to develop a cohesive brand mark that felt both regionally relevant and unmistakably aligned with Best Buy's established identity. North Carolina elements were thoughtfully stacked and integrated in a clean, intentional way, allowing the mark to feel meaningful without becoming overly busy.
Brand Kit for Roaming Pour Mobile Bar
This branding kit was designed to capture a warm, welcoming feel while still feeling elevated and refined. The goal was to create something that felt homey and inviting (like gathering with friends) without losing a sense of sophistication. I chose a fall-inspired color palette to bring in warmth and comfort, paired with elegant typography to keep the brand polished and timeless.
Shirt Design for Seven Ten Distillery
This shirt design was created for a local, community-driven distillery as a custom front and back graphic titled "The Anatomy of a Still." The design breaks down the distillery's still (named Fancy), highlighting its components in a way that feels educational, playful, and rooted in craft. A hand-drawn illustration style was used to stay consistent with the distillery's existing bottle designs.
Lab, Science and Tech Design
This design was created as part of a college project for the Lab Science and Technology department and advanced to the final round of logo and shirt concepts. The illustration features the college's mascot, an otter, reimagined with lab equipment and a lab coat to represent the department in a way that feels both educational and approachable.